Make Partnerships Your Growth Engine, Not Your Headache

Stop guessing which partnerships will work. Get expert guidance through data-driven screening and hands-on consulting from a partnership specialist with 20+ years of experience.

MVE Framework

Hi, I'm Bernhard Friedrichs

I'm a partnership expert and have pioneered partnership programs that have significantly impacted product-market-fit, established go-to-market-fit, increased customer lifetime value, reduced customer acquisition costs, and contributed to up to 55% of total revenue within three years.

My approach emphasizes capital efficiency, which is crucial in today's market. I've helped numerous companies leverage ecosystems to reduce costs and improve customer value. To share my expertise, I created PartnerStandard's Knowledge Hub, offering free, curated resources for businesses integrating partnerships into their growth strategies.

Revenue Architecture Expert and Official Winning by Design Ambassador

Referenced in the book "Nearbound and the Rise of the Who Economy" by Jared Fuller and Jill Rowley

Listed among the "Top 117 Consultants and Agencies for technology vendors, distributors, and partners of all types", published by Canalys

Twenty Years of Partnership Development Expertise

From assessment to implementation, my structured approach has helped companies across the United States, Canada and Europe to build successful partnership programs from scratch and helped optimizing existing ones.

Gloria Reina
Sr. Partnerships Manager, HowNow
Gloria Reina's LinkedIn profile

The Partner Manager Course by PartnerStandard™ is a must for anyone in the space. It moves beyond the 'transactional' mindset and focuses on what actually matters: engineering long-term, mutually beneficial relationships. My top takeaway? Treat partner onboarding with the same rigor as employee onboarding.
Bernhard is a brilliant trainer who makes complex relationship dynamics easy to navigate. Practical, engaging, and highly recommended!

Asam Akhtar
Partner Sales/Channel Manager
Asam Akhtar's LinkedIn profile

Bernhard is a recognized thought leader in the partnerships and ecosystem space and brings a unique skill set. He has the ability to think long term from a strategic perspective while providing tactical and pragmatic advice to identify and address the most pressing concerns. I highly recommend Bernhard and his consulting services.

Megan Ammari
AI Researcher & Designer
Megan Ammari's LinkedIn profile

Our conversation was practical, insightful, and immediately actionable. I came in with several questions about partnership strategy and left with a clear understanding of best practices, potential pitfalls, and concrete next steps. The advice was grounded, not generic, and it pushed my thinking forward. I highly recommend this for anyone building out a partner program or seeking clarity on go-to-market strategy.

Judith H. Ribé
Business Developer, EarthPulse
Judith H. Ribé's LinkedIn profile

Bernhard provided invaluable guidance in assessing Earthpulse's partnership readiness and shaping our strategy. His insights on partner prioritization, negotiation tactics, and immediate next steps helped us identify which collaborations can truly drive change in our company. Highly recommended.

Ricardo Román Santurio
Chief Revenue Officer, Fracttal
Ricardo Román Santurio's LinkedIn profile

We did the assessment (Partnerships Architecture Screening) and is a great tool to bring clarity to the indirect channel process. In our situation, it made very clear the direction in which we should proceed and saved a ton of effort testing the alternatives.

Carlos Vuillemin Gonzalo
Business Development Specialist, Auravant
Carlos Vuillemin Gonzalo's LinkedIn profile

We've been testing the Partnership Architecture Service with Bernhard for a few weeks now, and the experience has been outstanding. Both the tool and Bernhard's guidance have been incredibly valuable during a critical phase of designing and launching our partnerships strategy, specifically focused on VAR (Value-Added Reseller) channels. The platform itself is extremely comprehensive, offering actionable insights that are truly data-driven. It helped us structure our thinking, prioritize actions, and move forward with clarity and confidence. Bernhard's expertise added a strategic layer that turned great functionality into real impact. I would 100% recommend the Partnership Architecture Screening to anyone looking to take their business to the next level through the smart and effective execution of alliances. If you're serious about partnerships and want to make decisions backed by solid data, this is the tool to use.

Two Ways to Transform Your Partnership Strategy

Partnership Architecture Screening

Know exactly which partnerships will grow your business based on your growth stage and business model.

  • Match partnerships to your growth stage
  • Get data-backed partnership decisions
  • Receive your clear action roadmap

Partnership Consulting

Get partnership expertise working directly for your business.

  • Strategic direction
  • Expert execution support
  • Flexible engagement models (Monthly, Project, Fractional)

70% of business partnerships don't deliver expected results

Most Partnerships fail because companies:

  • ✕ Copy playbooks that worked elsewhere without understanding why
  • ✕ Lack clear processes for partner selection, qualification and management
  • ✕ Pick the wrong partnership types for their growth stage
  • ✕ Don't have specialized expertise to navigate develop and grow partnerships

How We Solve This:

✓

Partnership Architecture Screening

Start with a proven assessment methodology to match partnerships to your business reality ✓

PartnerStandard Framework

Clear, actionable roadmaps tailored to your specific situation ✓

Partnership Consulting

Expert-led implementation that gets results without overwhelming your team

Ready to Transform Your Partnership Strategy?

Start with a Screening

Perfect if you need clarity on which partnerships will work for your business stage.

Get Expert Consulting

Ideal if you know you need hands-on partnership guidance and execution support.

Not sure which is right?

Book a free discovery call to discuss your specific situation.