TO EVERY FOUNDER, CEO AND GTM LEADER WHO TRIED PARTNERSHIPS BUT GOT STUCK WITH LITTLE GROWTH TO SHOW FOR IT: # Pick The Right Partnerships To Grow Your Business Stop wasting time on the wrong partners. Replace uncertainty with clarity through our data-driven partnership assessment methodology --- Most companies dive into partnerships blindly, burning time and money with nothing to show for it. The **Partnership Architecture Screening** cuts through the confusion with a clear, proven process based on 20 years of partnership development expertise. ## Twenty Years of Partnership Development Expertise From assessment to implementation, my structured approach has helped companies across the United States, Canada and Europe to build successful partnership programs from scratch and helped optimizing existing ones. ## What Our Customers & Partners Say **Gloria Reina** Sr. Partnerships Manager, HowNow [Gloria Reina's LinkedIn profile](https://www.linkedin.com/in/gloria-reina-7a5070b8/) > The Partner Manager Course by PartnerStandard™ is a must for anyone in the space. It moves beyond the 'transactional' mindset and focuses on what actually matters: engineering long-term, mutually beneficial relationships. My top takeaway? Treat partner onboarding with the same rigor as employee onboarding. > > Bernhard is a brilliant trainer who makes complex relationship dynamics easy to navigate. Practical, engaging, and highly recommended! **Asam Akhtar** Partner Sales/Channel Manager [Asam Akhtar's LinkedIn profile](https://linkedin.com/in/asamakhtar) > Bernhard is a recognized thought leader in the partnerships and ecosystem space and brings a unique skill set. He has the ability to think long term from a strategic perspective while providing tactical and pragmatic advice to identify and address the most pressing concerns. I highly recommend Bernhard and his consulting services. **Megan Ammari** AI Researcher & Designer [Megan Ammari's LinkedIn profile](https://linkedin.com/in/meganammari) > Our conversation was practical, insightful, and immediately actionable. I came in with several questions about partnership strategy and left with a clear understanding of best practices, potential pitfalls, and concrete next steps. The advice was grounded, not generic, and it pushed my thinking forward. I highly recommend this for anyone building out a partner program or seeking clarity on go-to-market strategy. **Judith H. Ribé** Business Developer, EarthPulse [Judith H. Ribé's LinkedIn profile](https://www.linkedin.com/in/judith-h-ribe) > Bernhard provided invaluable guidance in assessing Earthpulse's partnership readiness and shaping our strategy. His insights on partner prioritization, negotiation tactics, and immediate next steps helped us identify which collaborations can truly drive change in our company. Highly recommended. **Ricardo Román Santurio** Chief Revenue Officer, Fracttal [Ricardo Román Santurio's LinkedIn profile](https://www.linkedin.com/in/rromans) > We did the assessment (Partnerships Architecture Screening) and is a great tool to bring clarity to the indirect channel process. In our situation, it made very clear the direction in which we should proceed and saved a ton of effort testing the alternatives. **Carlos Vuillemin Gonzalo** Business Development Specialist, Auravant [Carlos Vuillemin Gonzalo's LinkedIn profile](https://www.linkedin.com/in/carlos-vuillemin-gonzalo-0472151ba) > We've been testing the Partnership Architecture Service with Bernhard for a few weeks now, and the experience has been outstanding. Both the tool and Bernhard's guidance have been incredibly valuable during a critical phase of designing and launching our partnerships strategy, specifically focused on VAR (Value-Added Reseller) channels. The platform itself is extremely comprehensive, offering actionable insights that are truly data-driven. It helped us structure our thinking, prioritize actions, and move forward with clarity and confidence. Bernhard's expertise added a strategic layer that turned great functionality into real impact. I would 100% recommend the Partnership Architecture Screening to anyone looking to take their business to the next level through the smart and effective execution of alliances. If you're serious about partnerships and want to make decisions backed by solid data, this is the tool to use. ## What You'll Get ### Interactive Screening Session Guided live assessment (online or in-person) - Business basics & Growth metrics - Maturity & Partnership readiness - Partner categories ### Results & Guidance Get your detailed report and next step guidance - KPI dashboard - Detailed PDF report - Expert consultation retainer ### Optional Workshop* Workshop on partnerships and efficient growth strategies - Review your data - Clarity objectives - Identify opportunities *Included in +Workshop Package ### Optional Consulting** Additional Deep Dive Assessment and Consulting - Stakeholder interviews - Document & material review - Additional expert consulting retainer - Detailed action plan **Included in +Consulting Package ## Covering All Relevant Aspects of Your Business ### Business Fundamentals - GTM Efficiency - Customer Economics - Growth Metrics ### Growth Stage - Product-Market Fit - Go-to-Market Fit - Partner-to-Market Fit ### Partnership Readiness - Team & Knowledge - Process & Tools - Objective & Strategy ### Partner Categories - Channel - Marketing - Product - Service ## Clear Answers on - Which partnership categories fit your business - When to start with which partnerships - How ready your business is - What to do next ## Pick Your Partnership Path ### Screening Know which partnerships will grow your business What's included: - Online Screening: data review and quick-fit check - 2h Expert Consultation - Post-call Summary with top action items $1900 ### +Workshop Get a clear plan and the drive to build your program Includes Screening, plus: - 1 live Workshop (4 hours) with your core team - Hands-on help mapping partner ideas and next moves - Action Plan covering short-term and 3-month goals $4900 ### +Consulting Get a full roadmap to expand with the right partners Included Screening, plus: - Multiple interviews with key stakeholders (Sales, Product, Ops) - Document and materials review (sales decks, partner docs) - Up to 4 follow-up calls for deeper insights or next-step coaching - Custom Playbook: in-depth partner approach, team roles, timeline $9900 ## Frequently Asked Questions More questions? Email: hello@partnerstandard.com How long does the screening take? The initial screening takes 90-120 minutes. After our session, I will analyze your information and prepare your results. Within 2 business days, you'll receive an email containing both your detailed results and a booking link for your included expert consulting hours. All Workshop and Deep Dive package details will be covered during our info call. Who should participate in the workshop? We recommend including: - Decision maker (CEO/Founder) - Partnership/Business Development lead, if already in place. - Marketing or Sales leader - Product leader (if focusing on product partnerships) What do I need to prepare? You'll need basic business metrics like: - Revenue numbers - Customer acquisition costs - Growth rates - Current partnership status (if any) - We'll send you a simple checklist after booking. How is this different from regular partnership consulting? The Partnerships Architecture Screening (PAS) is usually the first step when booking a full consulting project. We decided to make a standalone product from it. What types of businesses is this best for? PAS is designed for: - B2B SaaS companies - Companies with $1M-50M ARR with product-led or direct sales go-to-market - Teams ready to invest in partnerships - Businesses looking for efficient growth How do I get started? It's simple: 1. Buy the Screening or book a 15-min discovery call 2. We confirm if PAS fits your needs 3. Schedule your workshop 4. Start your partnership journey.